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Idea Generation

May 13, 2025

Lena Waithe Breaks Down the Modern Hollywood Playbook | Idea Generation

In 1991 a 7-year-old girl on Chicago’s South Side had an idea. Inspired by the stories she heard from her grandmother and mother, Lena Waithe decided she wanted to see the lives of herself and her family and neighbors depicted on television. Moving to Los Angeles in her early twenties, Waithe worked her way up through the television business, eventually winning an Emmy for her writing, creating The Chi, a beloved series loosely based on her own life, and launching her own production company, Hillman Grad. And despite facing sharp criticism for her distinct creative vision, Waithe remains committed to shaping her legacy her way. …and it all started with one idea. Chapters: 0:00 - Intro 2:10 - Growing Up / 3 Generation House 4:05 - Working at Blockbuster / Hoop Dreams 7:15 - Navigating Changing Audience Behavior 10:49 - Early Days as an Assistant in Hollywood 12:19 - Master of None “Thanksgiving” Episode 17:00 - Dealing With Scrutiny That Comes With Fame 22:42 - Does Culture Influence Creation? 26:05 - The Chi / Keeping it Fresh 7 Seasons In 32:10 - Finding Inspiration Today 35:50 - Future Aspirations / Leaving a Legacy

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Idea Generation
Idea Generation
Ideas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again? We are Creatives, Innovators and Entrepreneurs on a quest to answer these questions and develop a blueprint to success in the creative space for generations to come. Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. And in no coincidence, the brand about creative entrepreneurship is itself an independent exercise in creative entrepreneurship. We’ve got a whole slate of exciting new products cooking, but kindly enjoy our first salvo for now! And please, if you’ve ever had a big idea or dreamed of building a business on the back of your creativity, join us on this ride. Welcome to IDEA GENERATION.